Our blog

What we're thinking about

Explore our blog for insightful articles, reflections, and ideas that inspire better digital products.

AIEngineeringProcess

On Responsibly Integrating AI Tools into Software Development

Or, how to unsloppify your AI generated code. Why guidance and oversight are the missing ingredients in AI-assisted development.

14 min read
StrategyProduct

Why We Tell Clients What Not to Build

Why ruthless subtraction—at the UX and architecture level—is often the only way to ship the right product at the right time.

8 min read
LeadershipStartup

Why Your First CTO Should Be Fractional

Why hiring a full-time CTO too early is a strategic mistake—and why fractional leadership is the modern, capital-efficient way to build your product.

9 min read

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